Brand Management and Storytelling

Overview

This course equips learners with essential skills to build and communicate brand value through strategic storytelling. Participants will learn to craft compelling brand messages, understand customer insights, and plan integrated marketing and PR campaigns aligned with brand positioning. By tracking key performance indicators, learners will evaluate campaign effectiveness and refine strategies to enhance brand visibility and impact.

Who Will Benefit

This course is ideal for individuals who want to use AI tools to create impactful branding videos, digital content, and AI brand ambassadors for modern marketing and communication. ✔️ Aspiring marketers, branding executives, and communications beginners who want to learn how to create AI-powered branding videos and develop strong visual brand identities. Content creators, videographers, and social media teams who want to plan engaging video content using storyboards, AI scene generation, editing tools, and structured storytelling ✔️ Business owners, entrepreneurs, and managers who want to use AI video production to increase brand visibility, audience engagement, and social media presence without a full production team ✔️ PR, corporate communications, and customer experience professionals who want to turn brand messages into clear, compelling, and visually engaging AI video content ✔️ Sales, service, and front-line teams who want to create authentic customer-focused content and strengthen brand communication through storytelling videos ✔️ Beginner to intermediate learners — no prior filming, editing, or design experience required. You will be guided step-by-step in creating AI brand characters, storyboards, and branding videos using AI tools

Why Choose This Course

✔️ Learn how to create a 360° AI Brand Ambassador with consistent personality, tone, and visual identity across branding content ✔️ Understand how to structure compelling brand stories using storytelling frameworks, hooks, problem-solution concepts, transformation, and CTA strategies ✔️ Gain hands-on experience in planning and producing AI branding videos using modern AI editing and content creation tools ✔️ Apply AI scene movement, visual storytelling techniques, and cinematic prompts to create more engaging and professional-looking videos ✔️ Learn camera angles, shooting techniques, and AI-assisted visual concepts to strengthen storytelling impact and audience engagement ✔️ Add music, mood, captions, voiceovers, and transitions strategically to create polished branding videos suitable for TikTok, Instagram, YouTube, and social media campaigns ✔️ Develop practical AI video production skills that help reduce dependency on large production teams while maintaining strong branding quality

Entry Requirements

✔️ Course completion requirements: Fulfill at least 75% attendance and pass assessments ✔️ Aged 21 years and above. ✔️ Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent. ✔️ SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.

Expected Learning Outcomes

1. AI Brand Character & Brand Communication Concept Learners will learn how to design an AI brand character with a clear visual style, personality, and communication direction. This helps them build a brand concept that reflects stakeholder needs and highlights the value of a product or service. 2. AI Prompting for Visual Planning Learners will use AI prompts to plan camera angles, visual shots, and scene composition. They will understand how different visuals can influence audience attention, brand perception, and the way a message is presented. 3. Storyboard Development for Branding Videos Learners will create a simple storyboard to organise their video concept, message flow, scene sequence, and key branding points before production. This helps them plan content more clearly and purposefully. 4. AI Scene Movement & Storytelling Learners will apply AI scene movement, transitions, and storytelling techniques to make the branding video more engaging. They will learn how movement and pacing can strengthen the message and support brand positioning. 5. Music, Voiceover, Captions & Mood Direction Learners will add music, voiceover, captions, and mood direction to enhance the overall video presentation. These elements help create a more complete and professional branding video. 6. AI Video Editing & Brand Performance Awareness Learners will edit a complete branding video using AI tools while considering customer insights, brand feedback, and campaign effectiveness. They will also understand how brand performance can be reviewed and improved for better marketing and public relations outcomes. Hands On Practical & Demonstration AI Brand Ambassador Creation, Storyboard Planning & Video Editing Additional Notes: Eligible for Claim Period: 05 Dec 2025 - 04 Dec 2027 Training provider: SOQ International Academy Pte. Ltd. (201723514D) Remarks AI tools used in the course are subject to change according to the latest trends and industry demand. We promise to always include the most relevant and high-demand tools to ensure your learning stays up-to-date and practical. Funding Information SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+ Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40 Skillsfuture Enhanced Training Support for SMEs Corporate Absentee Payroll (AP) SkillsFuture Credit (SFC) SkillsFuture Enterprise Credit (SFEC)

Practical Hands-On Activities

AI Brand Ambassador Creation Understand how to structure engaging brand stories using hooks, storytelling flow, scene planning, visual direction, camera angles, and call-to-action concepts for effective branding videos. Storyboard Planning Understand how to structure engaging brand stories using hooks, storytelling flow, scene planning, visual direction, camera angles, and call-to-action concepts for effective branding videos. Video Editing Gain hands-on experience in editing branding videos using AI tools, including scene transitions, pacing, captions, music, voiceovers, visual effects, colour tone adjustment, and final content polishing for social media platforms. Lighting & Music Direction Explore how lighting styles, mood settings, background music, sound effects, and audio selection influence emotions, storytelling impact, and overall brand presentation in videos.

Additional Notes

: Eligible for Claim Period: 05 Dec 2025 - 04 Dec 2027 Training provider: SOQ International Academy Pte. Ltd. (201723514D) Remarks AI tools used in the course are subject to change according to the latest trends and industry demand. We promise to always include the most relevant and high-demand tools to ensure your learning stays up-to-date and practical. Funding Information SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+ Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40 Skillsfuture Enhanced Training Support for SMEs Corporate Absentee Payroll (AP) SkillsFuture Credit (SFC) SkillsFuture Enterprise Credit (SFEC)

Course code: TGS-2025060793
Mode of training: Classroom
Duration: 16 Hrs (2 Days)
Mode of assessment: Written Assessment & Case Studies
From: $300.00