About SOQ International Academy
Learn for the Future
Our Story
SOQ International Academy, established in 2013, is registered with Skills and Workforce Development Agency (SWDA)—a statutory board under the Ministry of Education (MOE)—to offer accredited WSQ and Diploma programmes. Recognised as a premier destination for education and training in Business, Artificial Intelligence (AI), Marketing, Retail, and Beauty, SOQ International Academy empowers individuals and organisations with the skills, knowledge, and confidence to excel in today’s fast-changing industries.
With a strong focus on innovation, industry relevance, and hands-on training, we are committed to bridging the gap between learning and real-world application. Our programmes are designed not only to build technical expertise but also to nurture entrepreneurial thinking and career readiness—equipping graduates to thrive in competitive local and global markets.
At SOQ, we believe in shaping future-ready professionals who can lead with creativity, adaptability, and purpose.
Our Philosophy
At SOQ International Academy, our philosophy is grounded in a seamless blend of knowledge-based learning and applied practice, ensuring learners gain both conceptual understanding and real-world expertise.
We go beyond classroom teaching by focusing on hands-on application, ensuring every learner not only understands key concepts but can also translate them into real-world performance. This practice-driven approach equips our graduates with the skills, confidence, and industry readiness to excel in their careers.
By combining strong theoretical foundations with immersive training experiences, we prepare learners to be future-ready professionals — opening pathways to employment, entrepreneurship, and career advancement.
Our Mission
SOQ International Academy is committed to:
- Deliver high-quality, practical, and industry-aligned training programmes
- Equip learners with relevant skills for career advancement and entrepreneurship
- Provide a supportive and engaging learning environment
- Uphold excellence in training, assessment, and learner outcomes
Our Vision
To be a leading academy in professional and skills-based education, empowering individuals with industry-relevant competencies for lifelong success.
Our Core Values
- Integrity — We uphold honesty, transparency, and ethical practices in all our dealings and responsibilities.
- Excellence — We strive for high standards in education and service delivery.
- Innovation — We embrace new ideas, technologies, and teaching methodologies to stay relevant in a rapidly evolving environment.
- Learner-Centricity — We place learners’ needs and success at the centre of all our initiatives.
- Collaboration — We work closely with stakeholders, trainers, and industry partners to achieve shared goals.
Why Learn at SOQ
- Designed for all skill levels — Our WSQ courses and Diploma programmes support newcomers and experienced professionals alike.
- 20+ years of training expertise — Courses are designed to deliver in-demand skills that boost employability and career growth.
- Hands-on training with certified experts — Learn from ACTA- and ACLP-certified trainers through interactive, industry-based sessions.
Our Leadership
Jeff Lim
Founder & Chief Executive Officer (CEO)
Jeff Lim is the Founder and Chief Executive Officer of SOQ International Academy, a leading training institution in Singapore specialising in Beauty & Wellness, AI & Digital Marketing, and Professional Skills Development. With over a decade of experience in education, digital marketing, and business development, Jeff has been instrumental in helping individuals and businesses future-proof their careers and operations.
Beyond training, Jeff is a strategic marketer and entrepreneur, having successfully executed hundreds of marketing campaigns across Singapore and Malaysia. He also serves on the boards of several companies, driving initiatives in branding, wellness, and digital transformation. Passionate about innovation, Jeff continues to champion the integration of AI and digital solutions into education and industry, making SOQ a trusted partner for individuals and organisations looking to thrive in a rapidly evolving landscape.
Campus & Facilities
SOQ International Academy is located in the heart of Singapore’s CBD at 10 Anson Road, International Plaza #23-08 & #35-16, Singapore 079903. Our modern training rooms are Wi-Fi enabled and equipped with audio-visual facilities to support a focused, professional learning experience.
SOQ International Academy Pte. Ltd. · UEN / SWDA Registration No. 201723514D · ERF Period: 09 June 2026 – 08 June 2032
