Integrated Digital Marketing with Generative AI

Overview

Step into the future of marketing with this hands-on, 2-day AI marketing course designed for modern creators and business owners. Through interactive lessons and real-world practice, you’ll learn how to use latest Generative AI tools to create stunning and engaging content, images, music, and videos that capture attention and drive results.

Who Will Benefit

This course is perfect for anyone who wants to confidently understand and apply AI in daily life, work, or business. It’s ideal for: ✔️ Working professionals who want to boost efficiency and creativity using AI tools ✔️ Seniors and retirees eager to stay connected with today’s technology ✔️ Students and jobseekers looking to future-proof their skills and career ✔️ Business owners and managers exploring how AI can transform marketing ✔️ Complete beginners — no tech background needed, just curiosity! Step-by-step guidance is provided throughout

Why Choose This Course

✔️ Discover various AI tools to create content, images, videos, and even music that engage and convert. ✔️ Every session is interactive, with real examples, group discussions, and guided exercises. ✔️ Stay ahead of the curve by learning how to integrate Generative AI into marketing, business, and everyday workflows. ✔️ Turn ideas into reality using AI tools for design, storytelling, and digital campaigns. ✔️ No tech background needed! Step-by-step guidance makes it beginner-friendly yet powerful for professionals. ✔️ Gain recognized certification and practical skills you can apply immediately in your work or business.

Entry Requirements

✔️ Course completion requirements: Fulfill at least 75% attendance and pass assessments ✔️ Aged 21 years and above. ✔️ Education level of at least Workplace Literacy and Numeracy (WPLN) Level 3 or its equivalent. ✔️ SOQ shall counsel and advise applicants without meeting the education, literacy and numeracy requirement that they may not be able to comprehend the content, keep up pace of training and/or cope with assessment conducted. Where necessary, unsuitable applicants will be discouraged from enrolling in the programme.

Expected Learning Outcomes

1. AI-Assisted Marketing Channel & Strategy Selection Learners will learn how to use Generative AI to compare and select suitable marketing channels and strategies based on business goals and target audience needs. 2. Multi-Channel Digital Marketing Planning Learners will develop integrated digital marketing plans across different channels to engage target customers more effectively. 3. AI Content Creation for Digital Platforms Learners will use Generative AI to create engaging text, image, and video content while applying best practices in messaging, format, and timing. 4. Integrated Campaign Execution with AI Learners will implement digital marketing campaigns using suitable tactics and campaign elements that align with business goals. 5. Campaign Performance Analysis & Optimisation Learners will analyse campaign performance across channels and use key success factors to optimise future marketing efforts with Generative AI. Additional Notes: Eligible for Claim Period: 26 Dec 2023 - 25 Dec 2027 Training provider: SOQ International Academy Pte. Ltd. (201723514D) Remarks AI tools used in the course are subject to change according to the latest trends and industry demand. We promise to always include the most relevant and high-demand tools to ensure your learning stays up-to-date and practical. Funding Information SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+ Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40 Skillsfuture Enhanced Training Support for SMEs Corporate Absentee Payroll (AP) SkillsFuture Credit (SFC) SkillsFuture Enterprise Credit (SFEC) Union Training Assistance Programme (UTAP)

Practical Hands-On Activities

AI Lyrics & Music Creation Learners will learn how to use AI to create personalised lyrics and music for creative content, branding, or social media use. 学员将学习如何使用 AI 制作个性化歌词与音乐，用于创意内容、品牌宣传或社交媒体创作。 Personalised Storybook Creation & Income Opportunities Learners will explore how AI can support the creation of personalised children’s storybooks and understand possible income opportunities from digital products. 学员将探索如何运用 AI 创作个性化儿童故事书，并了解数码产品可能带来的变现机会。 AI Visuals, Posters & Marketing Collaterals Learners will learn how to use AI to create eye-catching images, posters, and marketing materials for digital campaigns and promotions. 学员将学习如何使用 AI 生成吸引人的图像、海报与营销素材，用于数码营销活动与宣传推广。 AI-Generated Video Creation Learners will explore how to use AI tools to create videos more efficiently and improve productivity in content production. 学员将学习如何运用 AI 工具更高效地制作视频内容，提升内容创作效率。 Effective AI Questioning Techniques Learners will learn how to ask better questions and write clearer prompts to generate useful ideas, content, and marketing directions with AI. 学员将学习如何提出更有效的问题，并编写清晰的 AI 提示词，用于生成实用的创意、内容与营销方向。 Storytelling & Professional Video Editing Learners will apply storytelling and video editing techniques to create more engaging and polished digital content. 学员将运用故事表达与视频剪辑技巧，制作更具吸引力且更完整的数码内容。

Additional Notes

: Eligible for Claim Period: 26 Dec 2023 - 25 Dec 2027 Training provider: SOQ International Academy Pte. Ltd. (201723514D) Remarks AI tools used in the course are subject to change according to the latest trends and industry demand. We promise to always include the most relevant and high-demand tools to ensure your learning stays up-to-date and practical. Funding Information SkillsFuture Funding (Baseline) - Singapore Citizen 21-39/ Singapore PR/ LTVP+ Skillsfuture Mid-career Enhanced Subsidy (MCES) - Singpore Citizen above 40 Skillsfuture Enhanced Training Support for SMEs Corporate Absentee Payroll (AP) SkillsFuture Credit (SFC) SkillsFuture Enterprise Credit (SFEC) Union Training Assistance Programme (UTAP)

Course code: TGS-2023041023
Mode of training: Classroom
Duration: 16 Hrs (2 Days)
Mode of assessment: Case Studies & Written Assessment
From: $216.00