Building Client Trust in Singapore’s Beauty Market — Alicia Tan

At SOQ International Academy, trainers like Alicia Tan coach beauty and wellness professionals who need practical, Singapore-ready skills — not theory alone.

This note focuses on client care: what we practise in class, what we measure on the floor, and how GenAI can support (not replace) professional judgement.

What learners walk away with

• A clear client consultation flow they can use the same day


• Checklists that survive a busy Saturday roster


• Language for recommending home care without sounding pushy

Book a 1:1 session on my profile if you want this adapted for your salon or spa team.

[SOQ instructor demo]