SOQ International Academy

Marketing Overview Core

Marketing Overview annotated

Illustrative screenshot “ Admin -> Marketing ” annotated walkthrough. Screenshot controls in this image are not clickable and may not match the current live UI.

Marketing Overview

What this screen is

Map of the Marketing admin section: acquisition, conversion, and retention tools beyond discount codes.

What you see

Sidebar tools including discounts, special offers, abandoned cart, affiliate, newsletters, gifts, cashback, ads, registration bonus, purchase notifications.

Screenshot annotations
  • 1Open marketing: See marker 1 on the screenshot.
  • 2Find tool: See marker 2 on the screenshot.
  • 3Campaign filter: See marker 3 on the screenshot.
  • 4Tool list: See marker 4 on the screenshot.
  • 5Active campaigns: See marker 5 on the screenshot.
  • 6Reports: See marker 6 on the screenshot.
Field / control guide
  • Acquisition: Affiliate, registration bonus, ads, bars.
  • Conversion: Discounts, special offers, cart discount, abandoned cart.
  • Retention: Gifts, cashback, purchase notifications, badges.
How to complete the task
  1. Step 1: Pick the tool that matches the campaign goal.
  2. Step 2: Configure on staging/demo first.
  3. Step 3: Measure impact in Financial -> Sales.

Notes / pitfalls: Some marketing sub-tools are Modules-stubbed even when discount codes work.