Foundation Matching Online Lab

Kino Zhang is an experienced social media strategist and marketing consultant with over 10 years of expertise in Chinese digital platforms, including Xiaohongshu (Little Red Book), WeChat, and Douyin. He has worked extensively with SMEs to design, implement, and optimize content strategies that drive brand awareness and engagement across Chinese-speaking markets.

A graduate of Queen Margaret University, Edinburgh (Asia Campus), Kino combines academic grounding in communication and marketing with real-world experience in influencer engagement, content operations, and cross-border brand consulting.

As an ACLP-qualified trainer, Kino is passionate about equipping learners with the skills to ...