Kino Zhang is an experienced social media strategist and marketing consultant with over 10 years of expertise in Chinese digital platforms, including Xiaohongshu (Little Red Book), WeChat, and Douyin. He has worked extensively with SMEs to design, implement, and optimize content strategies that drive brand awareness and engagement across Chinese-speaking markets.

A graduate of Queen Margaret University, Edinburgh (Asia Campus), Kino combines academic grounding in communication and marketing with real-world experience in influencer engagement, content operations, and cross-border brand consulting.

As an ACLP-qualified trainer, Kino is passionate about equipping learners with the skills to navigate and master Chinese social media ecosystems. His lessons are practical, up-to-date, and tailored for both marketing professionals and business owners looking to expand into new digital markets.

Kino’s classes are known for being insightful, data-driven, and full of real case studies. Learners appreciate his approachable teaching style and his ability to translate complex marketing algorithms into clear, actionable strategies. His energy, humor, and industry know-how make every session both educational and inspiring.

Official SOQ profile: soq.edu.sg/trainer/kino-zhang

How I help learners

I help lash artists nail symmetry and aftercare scripts — so clients leave clear, safe, and booked for retouch.

[SOQ profile demo]