Alice Xu is an experienced beauty trainer and practitioner with a strong professional background in beauty therapy, semi-permanent eyebrow embroidery, makeup, body therapy, and beauty coaching. With several years of teaching experience as a lecturer and senior lecturer, she combines professional beauty knowledge with practical demonstrations to help learners develop confidence and competence in their technical skills.

As an ACTA-certified trainer, Alice has extensive experience providing both theoretical and practical beauty training. During her appointments as a Senior Lecturer and Lecturer, she was responsible for conducting beauty coaching, demonstrating treatment techniques, delivering theoretical instruction, maintaining training quality, and supporting learner satisfaction. She has also conducted specialised training in semi-permanent eyebrow embroidery.

Alice holds internationally recognised ITEC qualifications in Beauty Specialist, Massage Body Therapy, and Makeup, complemented by professional certifications in microdermabrasion and eyebrow embroidery. Her combination of beauty therapy and semi-permanent makeup expertise enables her to provide learners with a broad understanding of professional beauty practices.

Alice adopts a practical, supportive, and demonstration-focused training approach. She believes that learners develop professional competence through a strong understanding of theory combined with consistent hands-on practice, detailed guidance, and exposure to industry-relevant techniques.

Official SOQ profile: soq.edu.sg/trainer/alice-xu

How I help learners

I help new therapists turn nervous first appointments into clear consultations, safe treatments, and confident home-care recommendations.

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