Jeff Lim is the Master Trainer of SOQ International Academy, where he leads the development of WSQ and internationally accredited training programs. With a strong foundation in digital marketing strategy, branding, and education, Jeff has successfully trained and mentored thousands of learners in Singapore and Malaysia. His work bridges the gap between creativity and practicality — blending real-world marketing insights with structured, skills-based learning.

Jeff’s classes are energetic, interactive, and always inspiring. He’s known for making complex topics simple, using relatable stories, real-life examples, and AI-driven tools that keep learners engaged. His approachable teaching style, sense of humor, and deep industry knowledge make every session both practical and empowering — leaving students motivated to apply what they’ve learned immediately.

Qualifications & Education

• Advance Certificate in Training and Assessment – Institute for Adult Learning (IAL)


• Bachelor of Information Technology with Honours (Multimedia Studies) – National University of Malaysia


• Diploma in Body Massage – Helen McGuinness health & Beauty Training International (UK)


• Diploma in Facial Massage & Skin Care – Helen McGuinness health & Beauty Training International (UK)

Employment type: Full-Time

Official SOQ profile: soq.edu.sg/trainer/jeff-lim

How I help learners

I help founders and marketers build funnels that convert — ICP clarity, offer design, and a 30-day outreach system they can run after class.

[SOQ profile demo]